A company called NebuAd (free advice to them: think of a less sinister name) is under fire right now because its software tracks you everywhere you go on the internet, then records that info and puts it all together and to sell to advertisers. And—surprise—the people who run NebuAd used to be in the honorable business of crafting adware, that launches deceptive pop-up ads on your screen. Useful members of humanity! Lots of marketers would really love to use this stuff, but they’re not sure if the public will go for it. So how is NebuAd assuaging privacy concerns?